Let's be honest.

Agencies usually have some cute way of describing themselves. Or they try really hard to differentiate with some sophisticated sounding shorthand. For us, we prefer to tell it like it is. We’re a tight-knit team who are trying to build the agency that we've always wanted to work for. One that strips away the bullshit and focuses squarely on one and only goal – creating great work that puts smiles on clients' faces.

Our Services

In short, a lot. What we do differs from client to client and the needs they have, but the output generally involves digital strategy, social content, UI design, and web & app development. We also don’t mind playing in the offline world when the time calls for it.

Our Network

Of course, there are certainly times when a specific expertise is needed that doesn’t reside inside our walls. In those moments we tap into a pool of amazingly talented colleagues we’ve been fortunate enough to work with over the years.

Partner, Operations

Dan Hughes

Since the ripe age of fifteen, digital has been at the center of Dan's career. In the mid-90s, he helped launch the web’s first video game publication, Intelligent Gamer. After the site was purchased and absorbed into a print magazine (yeah, the 90s), Dan turned his attention to Apple and the Mac community with Webintosh, one of the trailblazers in the Mac publishing space. (Kind of wild but true – the site was acquired in 2000 and still lives on today under the Mac Observer brand.)

Soon after, the advertising bug bit. Dan was an early member of the team at i-FRONTIER, Philadelphia’s pioneering digital agency, and further honed his craft at Brownstein Group, Digitas Health, and Razorfish. In 2007, he co-founded a&g’s Philadelphia office and helped the outpost grow from two guys in a basement into an industry-leading innovation factory and creative powerhouse.

At Armor, Dan’s role is part operations, finance, and new business.

Partner, Creative

Chris Reif

Chris began his career in the late 90’s as a freelance designer and developer during the dot-com boom. After boom became bust, Chris settled down in Philadelphia and honed his creative craft at Brownstein Group and Razorfish.

In 2007, Chris left his Associate Creative Director position at Razorfish to launch Neiman Group’s Philadelphia office in the basement of his South Philly home. Under his watch the office flourished – headcount grew from 2 to 60 and new relationships were formed with the likes of XFINITY, Yuengling, Sunoco, Beats by Dre, Campbell’s, Villanova University, and the Philadelphia Museum of Art. Ultimately, the office’s award-winning creative and technology output caught the eye of Boston-based Allen & Gerritsen, who acquired Neiman in 2013.

Chris came to Armor to do what he does best – build teams, establish a creative culture, and foster great work.

Executive Producer

Jack Hartman

What better way to kickstart your advertising career than by working at one of the most recognizable names in the business – Grey Advertising. Jack spent his twenties in NYC cutting his account and project management teeth on big brands such as 3M, The American Egg Board, TruTV, and the Effie award-winning Frontier Airlines.

Home eventually came calling and Jack returned to Philadelphia to lead the multi-million dollar Sunoco account for a&g. It was there that Jack played an integral role in growing the brand's category-leading digital presence. He also managed all of Sunoco’s strategic marketing initiatives across fuel, retail, and motorsports.

Jack leads Armor’s client relationships and oversees the work we produce for them.

UI Engineer

Ryan Johnson

Ryan’s career began when he was hired as one of the first designers at a&g Philadelphia. His offline and online creative output led to award-winning work for clients such as Sunoco, Comcast, PA Wine & Spirits, and Villanova University.

Always wanting to push his digital knowledge and capabilities further, Ryan evolved his creative talents into all things user interface, including front-end development. After a&g, he put those skills to work at Intuitive Company, working on brands like BBVA, Temple University, and Regions Bank.

Founding Partner

Scott Peters

Scott founded Armor in 2013 with the goal of becoming a trusted partner to advertising agencies in need of nimble digital production support. Since that time Armor has expanded its team, broadened its services, and established its own direct to client relationships. In 2017, with Armor well-positioned and poised for continued growth, Scott founded Assemble. As CEO and Founder of Assemble, Scott’s focus is on providing digital production services to advertising agencies and publishers who are in need of development resources.