Press Room

Armor named AOR for RIPE Juice

Armor is excited to announce the addition of RIPE Juice (DrinkRipe.com) to its family of clients. The Armor team will be helping RIPE with a range of advertising and design services as the New Haven, CT-based juice company begins to more aggressively market its family of products.

“RIPE is exactly the kind of company we’re in business to serve,” said Chris Reif, Armor’s Executive Creative Director. “Their juice is the tastiest on the planet, their sales team has inked impressive national distribution deals, and we get the awesome task of telling the world all about the brand’s virtues.”

RIPE Craft and Bar Juice is one of the first cold-pressed juices that utilizes high pressure processing (HPP) to extend shelf life and lock-in freshness. HPP technology means RIPE juices are never brought above 45ºF, and don’t suffer from the loss of flavor and nutrients from flash pasteurization.

In addition, RIPE’s commitment to traceability make them a perfect fit for a marketing strategy with a heavy focus on social media. Armor will be developing strategy and creative to help tell the RIPE brand story more broadly to both consumers and the beverage industry.

“Marketing our brand requires savvy, nimbleness and a passion for telling great stories,” said Michel Boissy, RIPE founder and CEO. “The Armor team is exactly that and we’re psyched to have them a part of the RIPE family.”

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