With all of the fintech solutions out there, few people are focusing on how to make processing loans easier and more efficient. Anovaa does that. It was our job to create a new brand and full marketing stack that captured their technical leadership and product development smarts.
The fintech arena can tend to be a little conservative when it comes to branding. We ran counter to that. Bold colors and unique type were the cornerstone of the identity we developed.
To help bring life to lending concepts and key benefits of the Anovaa platform, we relied on sleek and colorful illustrations.
When it came to the website we reined in the color palette a bit to create consistency and allow for pops of color to stand out more.
We worked closely with our client partner to help make dense information more scannable via tightened up copy and orderly design elements.
