Pond Lehocky

The team behind you

When Pond Lehocky founder Sam Pond inked the partnership of his dreams with his beloved Philadelphia Eagles, he asked Armor to help spread the word. We jumped right in and created marketing and promotional materials for use internally at the firm and throughout the city.

Picking up the fight

The Eagles were coming off a championship season riddled with injuries. The result was a cast of unlikely heroes stepping up to help the team secure the first Super Bowl in franchise history. It was the perfect storytelling metaphor for a law firm that specializes in helping people who get injured on the job.

Tchotchkes for funsies

To celebrate the partnership, we created simple giveaway items for employees of the firm, as well as current and prospective clients. The Pond team had also planned elaborate tailgates for the season, so they wanted plenty of extras to give out to fellow Eagles fans.

Spreading the word in Philly

In an effort to target Birds fans, Pond Lehocky snatched up billboard space along all major routes to Lincoln Financial Field, as well as print placements in local publicaitons. Simple, bold messaging was used to announce the partnership and align Pond with Philadelphia’s beloved franchise.