Making it rain
Some people are sort of born to make coffee. That’s the case for Lou & Dean Vastardis, brothers of the Lacas Coffee family. For the past several years, they’ve been mixing their coffee lineage with the latest technological advances to extract the ultimate beverages. We helped introduce their newest patented idea – RAIN.
To start, we joined forces with one of our favorite Philadelphia photographers, Neal Santos. RAIN is a versatile product that can brew a variety of cold drinks, all of which we captured in a moody shoot that showcased the technology’s output.
Next, BKON’s website needed some work to better frame the large batch RAIN story. We split the homepage experience down the line and created a new area that dives into the art and science of cold brew flavor extraction.