Spreading the word about the world's best cold-pressed juice

Some of the best relationships start in some pretty unexpected ways. RIPE falls into that category for us. The conversation with the cold-pressed juice company started about leveraging a new brand video. It quickly turned into Armor becoming RIPE’s agency of record.

Juice, say cheese

Like a lot of upstarts, RIPE invested in a branding firm to establish its core identity and some basic brand standards. This gave us building blocks to play with, but the cabinet was empty with marketing and social assets.

We remedied this with a five-day photo shoot that spanned multiple environments. We captured the RIPE product line in action at bars, grocery stores, as well as in several lifestyle settings that gave the brand a bit more of a human touch.


RIPE already had a social media presence when we started working with them. However, like a lot brands who don’t have in-house resources to develop and nurture steady social content, RIPE’s output was sporadic and spread thinly across too many outlets.

We started by consolidating their two lines of business – everyday juices and the best bar mixers – into a single, unified voice. Then we did some discovery work to uncover opportunities that RIPE could wholly own.


Together with a low, monthly five-figure social spend across Facebook and Instagram, our social work has helped RIPE generate:


RIPE is beginning to test the traditional advertising waters in key growth locations across the country. Our work leverages targeted out-of-home placements and online radio buys with corresponding digital ads to drive customer demand.

Mopping the decks

RIPE’s sales team is best-in-class. They’ve inked partnerships with national grocery retailers and high-profile entertainment venues. As good as their sales efforts are, however, their presentations didn’t consistently reflect the high-end nature of the brand.

Armor worked closely with the team to develop a fresh new look and design system for their pitch materials. The result? 100% consistency. Now if only we can get them to use Keynote.